How a simple adjustment in an app led to more positive reviews

“With a simple but effective adjustment to the app, customer value was greatly increased.”

The challenge

Kikker Energie wanted to generate more positive reviews while simultaneously gathering valuable feedback from less satisfied customers. This had to be done in a user-friendly way, without disrupting the user experience.

The smart solution

With a simple but effective adjustment to the app, customer value was greatly increased. When a user uses the app, a brief pop-up appears asking if they are satisfied. It works as follows:

• Satisfied? The user is immediately redirected to the app store with a prompt to leave a review.
• Dissatisfied? The user is shown a feedback form within the app so Kikker Energie can use it to make improvements.

The result: an explosion of positive reviews

This small adjustment led to impressive results:

• 73 positive reviews in a short period of time
• An improved app store rating, making it easier to convince new users
• Valuable feedback from dissatisfied customers, without affecting the public rating

What can you learn from this?

By smartly utilizing customer feedback, you can not only improve your online reputation but also gain crucial insights to optimize your product or service. Want to discover how this approach could work for your business? Get in touch with us, and let's explore the possibilities together!

---

Roy Schenk is a Design Lead at Infodation, specializing in user-friendly interfaces for complex systems.

Add me on LinkedIn: https://www.linkedin.com/in/royschenk/