But for all its success, the engineering approach has always had one fatal weakness: some problems don’t want to be chopped into pieces. Some are messy, dynamic, and stubbornly interconnected. Problems where every variable nudges five others, and where the whole thing behaves less like machinery and more like weather.
These are the problems traditional software struggles with.
“A new category of software is arriving. It’sless mechanical, more intuitive. Less engineered, more… felt.”
A sudden Trump Card
Today, a surprising wave of new creators is stepping forward. People who know exactly what they want, who can see opportunities clearly, who understand their domain inside-out, but who have never written a line of code in their lives.
Generative AI has cracked something open. We’re beginning to see software emerge that doesn’t rely on deterministic logic and predefined rules, but on intuition-like modelling. Systems that can estimate whether you’ve got time for that phone call, guess when you should book your holiday, or curate the playlist that puts you in the right mindset before an exam.
Systems that can forecast markets. Systems that can help you win a European grant. Systems that venture into predictive, strategic, ambiguous territory once considered “impossible to program”.
The Frontier Just Widened and Not by a Little
And here’s what’s fascinating: the people best positioned to build the next generation of software might not be engineers at all. They might be domain experts, strategic thinkers, curious analysts, or operational wizards who’ve never once opened an IDE.
AI Is Changing Who Gets to Build
As for me? I can’t wait to explore these new horizons-and help others do the same.
You coming?
A Concrete Step You Can Take Today
If you're curious what kind of AI system your organisation could build,without needing an engineering degree,start simple:
Schedule a 30-minute AI Discovery Call with Infodation’s AI Solutions team. We’ll walk through your domain, uncover high-value opportunities, and map out the first AI-powered capability you could launch.
New horizons are only useful if you start walking toward them. Let’s take the first step.
